Privacy Policy

Last updated: April 1, 2026

The Astrology Effect ("we," "us," or "our") is committed to protecting your personal information. This Privacy Policy describes how we collect, use, and share information about you when you visit our website or purchase our products. By using our website, you consent to the practices described in this policy.

1. Information We Collect

We collect various types of information depending on how you interact with us:

• Personal identification information: Name, email address, date of birth (for personalized chart readings)
• Shipping information: Mailing address, city, state, postal code, country
• Payment information: Credit/debit card details, billing address (processed securely through our payment processors — we do not store full card numbers)
• Device and usage data: IP address, browser type, operating system, referring URLs, pages viewed, time spent on site
• Communications: Messages or inquiries you send to us via email or contact forms

2. How We Use Your Information

We use the information we collect for the following purposes:

• Processing and fulfilling your orders (physical and digital)
• Generating personalized astrology content based on your birth details
• Sending order confirmations, shipping updates, and customer service communications
• Sending promotional emails and marketing communications (you may opt out at any time)
• Improving our website, products, and user experience
• Analyzing website traffic and usage patterns
• Complying with legal obligations and enforcing our Terms and Conditions
• Preventing fraud and ensuring the security of our platform

3. How We Share Your Information

We do not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your information with:

• Service providers: Third-party companies that help us operate our business, such as payment processors, shipping carriers, and email marketing platforms. These providers are contractually obligated to protect your information.
• Analytics providers: We use services like Google Analytics to understand how visitors use our website. These services may collect anonymized data about your device and browsing behavior.
• Advertising platforms: We use Meta (Facebook/Instagram) advertising tools, including the Meta Pixel, which may collect data about your interactions with our website to help us show relevant ads and measure ad performance.
• Legal requirements: We may disclose your information if required by law, court order, or governmental authority.

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. These include:

• Essential cookies: Required for the website to function properly (e.g., shopping cart, session management)
• Analytics cookies: Google Analytics cookies that help us understand how visitors interact with our website
• Marketing cookies: Meta Pixel and similar technologies that track conversions and help us deliver targeted advertising on social media platforms
• Preference cookies: Remember your settings and preferences for a better experience

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect website functionality. You may also opt out of interest-based advertising through the Digital Advertising Alliance or similar bodies in your region.

5. Data Security

We implement industry-standard security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include SSL/TLS encryption for data transmission and secure storage practices. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Your Rights and Choices

Depending on your location, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Request that we correct inaccurate or incomplete data
• Deletion: Request that we delete your personal data, subject to certain legal exceptions
• Opt-out of marketing: Unsubscribe from marketing emails at any time using the link in any email we send you, or by contacting us directly
• Data portability: Request a copy of your data in a commonly used, machine-readable format
• Restriction of processing: Request that we limit how we use your data in certain circumstances

To exercise any of these rights, please contact us at info@astrologyeffect.com. We will respond to your request within 30 days.

7. Third-Party Services

Our website and operations rely on trusted third-party services, including:

• Payment processors: We use secure payment processors to handle transactions. Your payment card details are processed directly by these providers and are subject to their privacy policies.
• E-commerce platform: Our store may be powered by Shopify or a similar platform. Please refer to their privacy policy for information on how they handle data.
• Email marketing: We use email service providers to manage our mailing list and send communications.
• Shipping carriers: Your shipping address will be shared with carriers (e.g., USPS, FedEx, UPS) for order fulfillment.

We encourage you to review the privacy policies of these third-party services, as we are not responsible for their practices.

8. Children's Privacy

Our website and products are not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we may have collected information from a child under 13, please contact us immediately at info@astrologyeffect.com.

9. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When your data is no longer needed, we will securely delete or anonymize it.

10. International Data Transfers

Our operations are based in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. When we make material changes, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes indicates your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, please contact us at:

The Astrology Effect
Email: info@astrologyeffect.com
2093 Philadelphia Pike #1529
Claymont, DE 19703
United States